As Google+ came to an end, the public profile pages users created over the years needed a new home, better integrated into the larger suite of products from Google.

After carefully studying the intricacies of identity at the scale of Google products, and both the strengths and weaknesses of Google+, we decided to dismantle the profile page and create one that extended beyond the social media platform. This profile page would give users the control they needed over who had access to their personal information, if any.

The about me page has evolved over the years, but since the twilight of Google+, it has been the one place to manage your public Google identity for billions of users.